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10 TIPS AND TRICKS TO MAKE YOUR PARADE LISTING STAND OUT
So you’ve decided to create a listing and be part of the Parade. That’s great! Any kind of performance can be featured and offered for booking via a Parade listing. As long as you respect our Terms & Conditions and Community Guidelines of course. It’s time to get creative and unlock your great potential. We’ve put together some great tips and tricks to help you create the best listing possible. Drum roll… Here they are:
Use simple words that everyone knows. Check for grammar and spelling. A misspelled keyword is a squandered opportunity to bring potential event planners your way. Make your listing catchy. If you’ve captured their interest with your pictures and videos and they’ve read through your description, they are probably seriously considering a booking. Make sure your description starts with a quick, clear statement about what you’re doing. Save the more detailed descriptions and backstory for further down the page.
Use only words or phrases that legitimately pertain to your services. Use words or phrases potential event planners might type in as search words or phrases. Use them wisely to build traffic to your listing.
Add plenty of visually compelling, high-quality photos and videos. Event planners may not read through all the texts in your listing but they’re likely to view most or all of the images. So make sure they’re good quality. Take photos that are at least 1024 x 683 pixels, ideally in landscape format. When in doubt, a bigger photo is better. Select eye-catching photos as profile and background images. The profile photo is the most prominent thing event planners see when browsing the site. Also, it’s free to upload many more nice photos (up to 64 Mo total size) so it’s worth choosing several great ones!
No one’s going to book you if they can’t find them, and giving Parade all the information you can will help your listing show up in searches. You also need to manage your calendar to make sure it’s always up to date. Remember that this information is the basis of any booking request. Make sure everything is there and it’s easy for an event planner to understand what he needs to provide, what you provide in your base rate and as an extra charge.
Setting the right pricing isn’t just a one-time deal, it requires regular checking and updating. Don’t leave money on the table by pricing too low but you’re almost guaranteed to have no bookings if you’re priced too high relative to your competitor in the market. Do your research and scope out the listings of other comparable Talents to narrow the range of acceptable prices for your services. The more you know about your competitors and the better you understand what makes them appealing or not to potential event planners, the better you are able to adjust your offering to have a winning Parade listing.
Find a way to keep things interesting and fresh on your listing. Also, posting regular, quality content on high-traffic websites, accompanied by a link to your Parade listing, will work to keep funneling people back to your listing, creating value and giving people new reasons to book you. Remember to check your messages regularly, and respond to any questions.
Promote your listing through Facebook, Instagram, LinkedIn, Twitter or any other social media channel or website where you can find potential event planners. Your fans, friends, family and community can also help spread the word on social media. Also, a cheap, well targeted Google or Facebook campaign might get you some fast customers. Return on investment will be immediate.
It shows and people always come back to those who are pleasant and positive.
Although it’s not really under your control, you can still ask friends and potential event planners to add you to their favorites list.
If it’s honest, constructive criticism, be gracious and understanding. Even with the most unpleasant feedback, it’s important to stay polite and maintain a calm reaction. Your listing will only benefit.